Although Hammoudeh has been involved in table eggs’ production since the 1970s, it was only by mid-2003 that they launched branded table eggs, “Sunny Eggs”, into the Jordanian market. It was the first company courageous enough to challenge previous governmental regulations by launching branded eggs in Jordan Hammoudeh Sunny Eggs are produced using top of the line and highly mechanized facilities to provide maximum performance and high standards for product excellence. The environmentally controlled housing and computer technology controls egg flow, quality, and packaging to ensure Sunny Eggs remain untouched until received by the consumer. The brand was launched in untraditional clear plastic packaging to ensure the protection, handling and storing of the egg. Sunny Eggs come in different pack sizes and weight categories. To cater for more health-conscious consumers, Sunny Eggs was the first to produce OMEGA3 enriched eggs and organic Reef Eggs. Our 400 thousand daily egg operations enjoy the advantages of having a fully integrated supply chain with complete control over its production and distribution system. This allows stricter control over quality and minimizes delays in moving eggs and products through market to ensure the freshest egg possible.